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Tornatore in Palermo shoots the new Dolce & Gabbana commercial



Once again, Palermo has been chosen as the set for the new ad for Dolce&Gabbana, the acclaimed fashion brand that embodies timeless elegance and luxury. The close-knit designer duo took the opportunity to collaborate with renowned Oscar-winning director Giuseppe Tornatore to create a breathtaking visual masterpiece.

The streets of the capital’s old town saw a majestic procession, led by the simulacrum of Our Lady of Sorrows and followed by a parade of models and locals.
“It was an immense privilege for us to participate in the making of the Dolce and Gabbana commercial under the artistic guidance of the renowned Giuseppe Tornatore”.
These words come from the Church of the Fornai, located in Palermo’s picturesque historic centre, which kindly granted the use of the statue of Our Lady of Sorrows to recreate the procession.
The image of the Virgin with the models in tow results from a creative symbiosis between the director and the two stylists who staged an extraordinary celebration, making this spot unique.


Dolce & Gabbana
Dolce & Gabbana
Photo credit:  Instagram page Dolce & Gabbana


Dolce & Gabbana fashion house, which has always been inspired by Sicilian beauty and tradition, has been able to blend the art of fashion with the spirituality of the procession. They created an unparalleled marriage of the sacred and the profane. The masterfully crafted details, the precious textures of the garments and the evocative atmosphere of devotion enchanted the eyes of those who witnessed the filming and will surely conquer the curiosity of all those fortunate enough to watch this great spot.

Palermo, a history and culture treasure trove, is increasingly in the spotlight. The heart of the city, particularly the historic centre, has been transformed into an open-air film set, hosting multiple productions, including the Netflix series ‘The Leopard’ (recently ended filming).

The city has emerged as an icon of style and sophistication thanks to this collaboration of excellence. The enchantment of the director Tornatore and the vision of the brilliant designers Dolce & Gabbana have created an event that will fuel the passion for fashion and the desire to explore new artistic frontiers.
All that remains is to look forward to the official launch of this unprecedented advertisement, ready to let ourselves be enchanted by the masterful fusion of fashion, tradition and intense emotion.


A moment of the procession filmed by Ottavio Navarra, founder of the publishing house Navarra Editore

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